| Introduction One simple question: do you want more visitors on
your company website?
If your answer is YES then
save this page to your harddrive and read all information when you have time. It will take
less than 30 minutes of your time and will help you get more visitors on your website. As
a regular websurfer I visit many company sites owned by companies spending thousands of
dollars on paper ads and expensive tradeshows and then I check their pagecounter and many
times there are only a few hundreds of hits registered on their website.
If this is the case then your webmarketing is not good.
You can have the best products and website of the world but if no one can find them you
loose a lot of potential business. Our website has had over 300.000 unique visitors in
less than 3 years time with a marketing budget of less than $500 a month. But by being
creative and use of all available marketing options we have managed to get you today on
our site. You probably found our site through a link, search engine, banner ad, company
directory or newsgroup posting.
My advice is simple, use 50% of your current
advertisement/promotional budget for webmarketing and webadvertising. You will get more
value for your money and by linking to your site you can inform the potential customer
better than using normal media for less money.
The international market is changing and even small
companies can now enter the attractive e-commerce market. Asian companies are still ahead
of the European internet market developments but this is rapidly changing. Europe is
finally moving in and for American companies the web is daily busines.
Companies on the web will have a global audience and a bigger market to sell to. But good
webmarketing will be essential to be successful in this fast changing market.
We have 3 years experience in building of websites, doing
webmarketing for client sites and our own portal sites ( http://www.ugamedia.com
, http://www.bizeurope.com , http://www.worldjump.com , http://www.rijexamen.com ) and below we will give you
some advice to improve your webmarketing and options to get more visitors on your website.
Ron Fonteine
Ceo UGA media
PS:If you still have no website then get one on our free hosting providers page.
(C) UGA Media |
|
| Free
webmarketing options |
 |
-Promote
your url by spreading it on all information your sent out
-Get the word out, some suggestions
- Put your url on your envelopes
- Put your url on all brochures, letterheads, company cars
- Customer mailings
- Give away nice stickers (containing your url) on trade
shows
- Send your url to local media
-Put special plates on your company car(s) like for example this one:
-
-These plates are available for only $34.95 and will attract attention, ideal for
traffic jams, parking
-places, while visiting clients / tradeshows etc. For more information about these
car plates
-please go to the following
webpage where you will find more information. |
|
-Add metatags to your
site
-A lot of search engines spider your site. What they do is simple reading
the text in your html page
-and adding it to their database. But the information they use is
often missing because the
-webmaster has never heard about socalled metatags. Metatags are
extra codes added to the
-header of your html page. An example of the page you are now
viewing:-<head>
-<meta http-equiv="Content-Type" content="text/html;
charset=iso-8859-1">
-<meta name="author" content="R.Fonteine -
www.ugamedia.com">
-<meta name="Content-Type" content="text/html;
charset=iso-8859-1">
-<meta name="description" content="BizEurope Resource,
European import / export site">
-<meta name="distribution" content="global">
-<meta name="keywords" content="export, import, EXPORT,
IMPORT, trade, business">
-<meta name="resource-type" content="document">
-<meta name="robots" content="all">
-<title>BizEurope Resource, European import / export site - UGA Media
Publishing</title>
-<base target="_self">
-</head>
-The most
important lines are in red and have to be on your site for good results in search engines.
-Choose some good
keywords and a good title and description because they are used by these
-socalled
spider engines like Altavista and Hotbot.
-If you need an
online tool to generate code for you try this site.
-Put the code
between the lines <head> and </head>
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|
-Exchange of links
-A lot of work but worth trying out and it's free. You can start now and
exchange links with us.
-Get a free standard link at our Business
Site Register if you add a link back to BizEurope. You
-can even make money by linking to UGA products/services. More info here |
|
-Regular
submission to search engines / link directories
-You can submit your site
by hand (if you have a lot of time) or you can use a professional
-website submission service like our own submit service.
-Another easy and popular way is to submit your website to over
20.000 directories worldwide,
-every submitters gets his own customized version of the directory which is then
linked from
-your website. By submitting your website to the main database your link will be
available from
-over 20.000 sites linked to this directory. An easy way to get more traffic and
it is free!
-Click here: Submit your website to 20.000 directories worldwide (free
service)
-Warning: if you join links2u you will receive a lot of emails
from links2u members |
|
-Pyramide
webmarketing
-A funny way to get extra traffic to your site |
|
-Improve
your rankings in leading search engines
-Many search engines use socalled spiders (robots)
which will scan your site for description,
-keywords etc. This information is then added to their database.
Many beginners forget to
-add a title to their page so if you bookmark their page it's says
"Homepage" or "New page".
-You will understand that your site will be difficult to find if
someone has built up hundreds
-of bookmarks.-Also if you forget to add socalled metatags to
your page many people will never find your
-page while use popular search engines. More info about creating
metatags can be found
-on TagGen - An
Essential Web Site Promotion Tool, whether you are looking to increase
-the traffic to your site or gain control over your intranet you
will need meta tags. This link
-describes how to promote your web site with the TagGen meta data
composer. |
|
-Post
your advertisement on international business bulletinboards
-Quite effective but also a lot of work. You will spent at least
5-10 minutes per site. We have
-compiled a list of 600
advertisement posting pages worldwide to make things easy for you.
-So if you have the time, use it to post your advertisement free on
many global bulletinboards.
-But if you have no time for this you can use our adpost service or
use other commercial adpost
-services available on the web. Costs are low and you save a lot of
valuable time. |
|
-Join
banner exchange programs
-There are many programs where you will show
banners of other advertisers on your site and in
-return your banner and url will be displayed on other sites. Find
examples here. |
|
-Join textlink exchange programs
-A new variation on banner exchange program.
Exchange links with other sites through an exchange
-program like Textswap . An example
listing:
|
|
-Link Trading -
Increase your link popularity
-You are invited to participate in a link-exchange project that can greatly
improve your search-
-engine rankings. Your participation costs you absolutely nothing -- and it will
take only a few
-minutes of your time.  |
|
-ZcoolWeb.com - Get
a #1 Search Position - Free!
-Get free credits to your bidding account for hosting a search panel on your
website. Use those
-credits to put your site in the number 1 position of your sites best keywords in
our search results.  |
|
| Paid
webmarketing options |
|
-Starting your own affiliate network
at Share A Sale
-Pay other
sites for sending customers / visitors to your site, start your own affiliate network now.
-Why
everyone knows about Amazon.com, cdnow.com? They have thousands of affiliates promoting
-their products on commission base. With an investment of only $100 you can start
your own affiliate
-program and having other websites promote your company products/services. You can
choose from:
- Pay per sale, you pay commission on online sales
- Pay per lead, you pay for leads generated by your
affiliates
- Pay per click, you pay a fee per visitor an affiliate send
to you
-What you need is only $100 for the first balance to pay your affiliates, a few
good buttons and
-attractive banners and you can start within 24 hours. You have full control about
your affiliates
-and you can even raise their fee if they bring you serious business.
-Let
shareasale.com find sales leads for you. Only pay when it works!
|
|
-ClickXchange.com affiliate network
-Start your own affiliate program and pay other sites for sending traffic to
yours. You decide what
-you want to pay per affiliate ($0.01-$0.25) and which sites you will accept. Also
you can check
-daily stats and see ip addresses of traffic generated to your site to prevent
fraud  |
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|
-BizEurope Submit 200+
-We submit your website info to 200+ leading searchengines for
only $24.95 |
|
-Send press releases to magazines and
newspapers
-An effective way to get more visitors on your site is send press
releases to magazines and
-newspaper, for each time a press release is printed you will reach thousands of
readers for
-free. If only 20 magazines/newspaper would print your announcement you could
reach over
-1.000.000 readers in various countries. You can do it yourself or use a professional
service
-who already has the contacts in this field like Ereleases.com |
|
-Spread socalled webcards
-Make socalled webcards which contain a screenshot
of your site and your url and spread these
-cards on tradeshows, mailings etc to other business men. Need
help with this? Try this guys,
-we have good experiences with them and are also inexpensive! Get
a free sample here |
|
-Banner Advertising
-Still the best way to promote your business site to many international traders.
Buy banner space
-on popular sites and thousands of business men will see your ad and will know
your name and
-website. It will cost you some money but it's best investment.
-Also banner rates are often much lower than the regular rates of printed media.
By directing potential
-customers to your website you can give them more information then you could do
with printed
-advertisements. Another nice side effect is that potential every internet user
can see your ad while
-with ads in magazine and newspapers you only reach their subscribers.-If you
have an interest in finding European partners our site offers enough advertising options for
-small, medium and large companies. Our ad agents
will help you buy banner space on our
-popular pages. |
|
-WebTrafficBrokers.com-Web site Promotion
-Our mission is to BUY, SELL, manage, multiply and promote qualified traffic to
and from your web
-site. Guaranteed traffic or your money back!  |
|
-Get More Hits... Make More Sales...
-Hot keyword searches for only a penny! Put your internet business on the
Fast-Track today
-with 4mynet Pay-Per-Click Search. Get # 1 listing on Top Keyword searches for
only 1 cent!  |
|
-Internet Marketing Secrets
-Discover all the Internet Marketing secrets, tips, tricks and strategies. You
will find over 100
-pages of internet marketing info. 
|
|
-Free Expert Advice
for Webmasters
-Brand new service provides a totally personal (and confidential) free report on
how to turn
-your site into a gold mine and get more traffic.  |
|
-AdSpecific.com
-Online Web Advertising and Affiliate Management Solutions Company specializing in
Direct E-Mail
-Marketing, Affiliate Programs, Banner Exchange Services, and other various
tactics for bringing
-customers to your site.  |
|
-Free Webmaster Resources - WebXtras Network
-WebXtras is the place that Webmasters go for free web development, graphics, and
promotion.
-Over 1 Mil free fonts, clip art and photo images, free web promotion (over 1500
engines), and
-one of largest Java, CGI, and JavaScript archives on the planet.  |
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