Philippines Costume Jewellery Exporters
Target Middle East Markets
Country's top export earner to exhibit at
the International Fashion Jewellery and Accessories Fair in Dubai
Dubai, UAE - Dec 20, 2003 (PRN): The leading Filipino costume jewellery designers' and
exporters' association, FAME Foundation, has announced that it will be exhibiting its
country's top export earner, distinctive costume jewellery created from shells, stone,
leather and other unusual materials, at the first International Fashion Jewellery and
Accessories (IFJA) Fair, to be held in Dubai from the 22nd to 24th March 2004.
"One of the exciting aspects of the
fashion jewellery and accessories industry is the comparative freedom it enjoys in terms
of the materials used to create items and its sources of inspiration," said Emad Al
Hawai, Managing Director, International Expositions, organisers of IFJA. "Since
costume jewellery is not bound within the limits of the rarity of precious metals and
stones, nor the norms of acceptable design formats, which is normally the case with
precious jewellery, the freedom to experiment with material and designs invariably
produces beautiful, unique pieces of jewellery. Ranging from the exquisite to outrageous,
this jewellery has unlimited potential as an expression of the personality of the
wearer."
"This is one of the aspects of the
fashion jewellery and accessories industry that IFJA seeks to highlight. The fair will
ensure that the trade buyer can to find a large selection of designs to suit his needs, no
matter what his target market might be," added Hawai. "The Fair will also
provide a forum for the designers and manufacturers entering the market to keep abreast of
the trends and evolving preferences of the buyers."
The costume jewellery industry in the
Philippines has evolved over two decades with a tradition of innovation in design and raw
material. Despite the highly competitive global markets, the jewellery sector has become
the Philippines' top exporter because of the high demand for its designs and high quality
crafting. According to data provided by the Philippines Bureau of Export Trade Promotion,
earnings from this sector have grown almost 300 per cent in the period between 1997 and
2002. From an export earnings figure of US$ 13.64 million, the industry achieved export
earnings worth US$ 36.96 million at the end of 2002. While the United States of America
remain the single largest market, with a 35 per cent share of the global market for
Filipino costume jewellery, the industry also has important markets in Japan, England,
Italy, France, Spain, Germany, Australia and Holland.
"While most jewellery designers use
conventional materials like gold and silver for their pieces, Filipino designers decided
to defy the norms and break out of the mould. From producing shell crafts, the industry
has since matured to producing materials made out of coconut shell, wood, horn, stone,
fibres, bone, leather, metal, paper and resin," said (Josefina Capistrano,
President), FAME Foundation. "Filipino manufacturers are also aware that innate
creativity has a lot of potential, which is why they are very choosy when it comes to
designs, materials and colour and texture mix."
"The Middle East promises to be an
exciting market for us to enter. It is a very large market in terms of volumes of sales,
with very individualistic and mature market trends. On the other hand, the cosmopolitan
nature of cities like Dubai provides a microcosmic reflection of the global market
trends," said Capistrano. "At the IFJA, we will showcase our products which are
in high demand globally, as well as take the opportunity to study the market and structure
are future creative and marketing strategies to satisfy this demand."
IFJA, which is to be held at the Dubai
International Exhibition Centre along with the International Watch and Clock Fair (IWCF),
has already registered strong global participation from designers of fashion jewellery,
accessories, watches and clocks designers and traders from Hong Kong, Mexico, Germany,
Italy, Taiwan, India, Iran, Philippines, China, South Africa, France, Korea, Egypt,
Turkey, Malaysia and the UAE.
For more information, contact:
Winnie Sion
Project Manager
International Expositions
P.O. Box 36240, Dubai
United Arab Emirates
Tel: +971-4-3438884
Fax: +971-4-3212133
Email: info@intexdubai.com
Website: http://www.intexdubai.com
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