Kenfair International (Holdings)
Limited
Kenfair International (Holdings) Ltd
(HKSE: 223) one of the leading trade fair organisers in Hong Kong, specialises in hosting
professional trade fairs and relevant trade activities. Since its establishment in 1991,
the Group has been playing the role as a bridge linking Asian manufacturers with overseas
buyers. This mission has been reflected in the success of the Group's Hong Kong
International Toys & Gifts Show and Asian Gifts Premium & Household Products Show
(collectively known as "October Shows").
The October Shows have made significant
growth in terms of number of booths and buyer attendance since its inception in 1991.
Building on the humble start in 1991 with only 150 exhibitors taking up 190 stands, the
mega show has been expanding substantially year by year, reaching a record high of over
3,000 exhibitors with 4,500 booths in 2002. More notably, the October Shows have been
officially accepted by the Union des Foires Internationales (UFI) as a UFI-endorsed
exhibition, whilst Kenfair International became a full member of UFI. The dual membership
indicates that the organisation, scale, facilities, and calibre of the October Shows and
the services provided by Kenfair International have surpassed the world-class standard.
With no doubts, the October Shows have established themselves to become one of the leading
trade events in the Asia-Pacific Region.
To cater for the growing demand of the
European and American markets for upper-end Asian merchandise, the Group has launched
ASIANA in October 2003, a brand new showcase of high-quality Asian-made products. More
than 1,000 Asian manufacturers have taken part in the first edition of ASIANA.
With a vision to step beyond its local
base, Kenfair International launched its first overseas trade show - Asia Expo - in London
in February 2001. The annual event is a special trade show exclusively for Asian
manufacturers, featuring high-quality yet reasonably priced Asian products. Apart from
leading Asian manufacturers to open up the European market, Kenfair International has
replicated a similar show to usher them to tap into the world's largest market - the
United States - by staging the Kenfair Asian expo, Las Vegas in August since 2003. Kenfair
Asian expo, likewise, features a wide variety of Asian-made consumer goods. It is a show
aimed at facilitating direct contacts and hence business opportunities between Asian
manufacturers and American buyers. More international shows of similar and various themes
held in Asia and other continents will be unveiled in the near future as a reflection of
the Group's committed pursuit of global business.
Manufacturers and buyers nowadays procure
product sourcing not just from fairs; they can employ various "off-fair"
services to conduct sourcing activities beyond exhibition halls. As such, the Group has
revamped in October 2002 its Internet portal, Kenfair.com, to a full-fledged and
professional e-sourcing platform. Currently there are over 5,000 registered buyer and
supplier members, and the membership is constantly swelling as well. Another value-added
initiative is MegAsia, a trade publication for global buyers who are looking for Asian
products. Through placing advertisements on MegAsia, Asian manufacturers and exporters can
enjoy the most cost-effective publicity and exposure opportunities. The bi-annual magazine
is published in every February and October to coincide Kenfair's mega trade shows and the
peak buying seasons. Free copies will be distributed at the trade fairs.
In a nutshell, Kenfair International is
thriving on its mission to serve Asian suppliers and international trade buyers by
fulfilling our pledge to act as "the gateway to achieve business opportunities".
Kenfair International (Holdings)
Limited
28/F., Tower 6,
The Gateway, Harbour City,
9 Canton Road, Tsim Sha Tsui,
Kowloon, Hong Kong
Tel: (852) 2311 8216
Fax: (852) 2311 6629, 2191 8374
Email: info@kenfair.com
Website: www.kenfair.com
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